Facebook acquired tbh -- which stands for the popular texting acronym "to be honest" -- for an undisclosed sum last October. The idea is that, once they're 13, kids will be comfortable enough with the idea to make their own Facebook account. A company spokesperson said the team will stay on at Facebook and work on other products. From around the web. Instagram Stories is twice as popular as Snapchat. Many teens include the name of their high school on their Instagram profiles — a fact TBH used to its advantage. Facebook closed teen social app TBH last month — but not before learning some sneaky tactics for targeting high schoolers. It initially was widely popular among teens. That method involved Facebook's own photo-sharing site Instagram. Facebook said the app will shut down in "a few weeks.
It's interesting that Facebook opted to acquire tbh rather than clone it, since it has been aggressively copying other hit teen apps like.
Facebook just acquired tbh and its 5 million teen users
Facebook shut down a teen app called tbh that it acquired about eight months ago. Facebook is shutting down Moves, Hello, and tbh, a trio of apps it launched or acquired over the last four years that haven’t developed large audiences. Facebook says it’s shutting down all three due to “low usage” and that it will delete all of their user data within
However, that's still a huge deal for a start-up that almost ran out of money before developing tbh.
You get gems whenever you get selected, and you'll have the option of getting in contact with the users who chose you.
Facebook buys popular teen polling app 'tbh'
Vine will be revived as Byte next spring. Buying apps such as tbh is also a way for the company to test new concepts and see if they can scale beyond a niche. Many teens include the name of their high school on their Instagram profiles — a fact TBH used to its advantage.
The company would make a private Instagram account for a targeted school, and invite everyone with the school's name in their profile to join.
Facebook buys TBH, an app for teens to give anonymous compliments Los Angeles Times
WITTY PICK UP LINES TINDER APP
|It would spark students' curiosity with a tempting message like "You've been invited to the TBH app at [school name] — stay tuned!
You can think of tbh and yes, that's to be honest as a polling app, which only allows questions that'll make the choices feel good about being selected. Market Research indicates that, while more users over 55 are using Facebook, teens are starting to lose interest in favor of apps like Snapchat.
The app let users participate in anonymous polls and give positive feedback to friends. For instance, you can create a poll asking "Who has the most infectious laugh?
It initially was widely popular among teens. TBH described its methods as "too 'scrappy' for a big company", but suggested using similar methods.
Video: Facebook buys teen app 17-year-old sells app to Yahoo! for $30 million
Facebook has acquired fun teen app TBH which means that it's one it [ Facebook] needed was TBH ending up being bought by Snapchat.
It would spark students' curiosity with a tempting message like "You've been invited to the TBH app at [school name] — stay tuned!
The developers will even get to run their team independently with Facebook's money to back them up. While its Instagram app is popular with younger users, Facebook continues to keep a close eye on emerging teen apps to better understand what resonates with the demographic, according to Thomas Husson, vice president at research firm Forrester.
Teen app TBH taught Facebook a 'psychological trick' to target high schoolers TechRadar
The TBH team would wait 24 hours for students to follow the account back, then add the app store URL to its profile and make it public.
The app will be shuttered at the end of July. However, that's still a huge deal for a start-up that almost ran out of money before developing tbh.